Project Type

Branding, logo design, graphic design

Tools

Adobe Illustrator

Description

Alyssa Gillon is a potter who lives in Oregon and specializes in creating nature-inspired hand-built ceramics. She had a logo idea for her business, Cordyceps Vs, and enlisted my help with polishing it up and discovering the best color palette. 

The final design is scrappy and quirky and has a sense of humor that reflects the sorts of pieces Alyssa creates. I provided different versions of the logo, including all-white and all-black versions to be used on busy and/or low-contrast backgrounds. The vibrant orange was a clear choice for the cordyceps, with cream and charcoal gray serving as neutrals. I then developed a brief branding document to help guide future applications.