Project Type

Layout design, template design, desktop publishing, graphic design, social post design, ad design, web design, landing page design, icon design, vector art

Tools

Adobe InDesign, Adobe Photoshop, Adobe Illustrator, WordPress, Hubspot

Description

SuccessKit is a specialized marketing startup that develops B2B content, including case studies and video testimonials, for clients. As the company’s Creative Director, I accomplished the following design tasks:

• Drove the development and execution of the company’s visual branding assets within marketing emails and internal documentation, as well as on the company's website and landing pages

• Created templates and layouts for digital and print case studies, white papers, and use cases using Adobe InDesign, ensuring the inclusion of the clients’ unique brand guidelines and requirements when developing the layouts, setting type, and creating unique graphics

• Developed LinkedIn ads and social posts using the company's branding to promote service offerings and highlight client testimonials.

• Designed web pages for the company and implemented changes in WordPress